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Books
Big Shifts Ahead: Demographic Clarity For Business
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Applied Psychology
Hooked: How to Build Habit-Forming Products
Marketing Strategy, Text and Cases
Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future
On Target : The Book on Marketing Plans
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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