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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
Books
Big Shifts Ahead: Demographic Clarity For Business
Business Research Methods (with Qualtrics Printed Access Card)
CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Confessions of the Pricing Man: How Price Affects Everything
Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Buying, Having, and Being (12th Edition)
How Brands Grow: What Marketers Don’t Know
Behavioral Sciences
Invisible Influence: The Hidden Forces that Shape Behavior
Small Data: The Tiny Clues That Uncover Huge Trends
The Goal: A Process of Ongoing Improvement
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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